Want your blog to get noticed? This week it’s all about the tools. Do you have a tool folder in your internet bookmarks? If you don’t, I would like to suggest that you start one. I use my tools folder a lot every week. I have lots of different kinds of tools for networking, social media, promotion, traffic, etc. Today, you might want to add a trending sub-folder to your tools folder in your browser’s bookmarks.
Trending tools allow you to find out what’s new and hot under discussion on the internet. Pretty much every thing that is sold or discussed online is tracked in one way or another. Using trending topics as part of your posts in social media, on your website and in your blog can put a spotlight on you at exactly the right time.
I expect I will end up doing a class on this, but this post may tide you over for now and will be a helpful addition to your “writer’s unblocking kit” you will hear more about in class number 4. Knowing what is going on out there in cyberspace and what people are looking for is very helpful and may give you that elusive, mythical beast – the viral post or video.
Including exact wording lifted from a viral post or video in the title or in a bullet point in a post will attract eyeballs you may have never gotten a chance at. When using the ideas and wording you get from trending posts, you might want to consider the following:
- Stay on topic: The search engines have algorithms that recognize a title that has nothing to do with the topic of your post and you don’t make friends of new readers that way. If they come there thinking the post is about Harry Potter and it is about How to Compost, you aren’t making any friends and they won’t come back.
- Tie it in. Somewhat similar to the last post, make sure the content in your post has an actual correlation to the title you used to beckon them in.
- Do trending searches within your topic. It will save you wasted motion sifting through celebrity posts and sports when your topic is How to Train Your Dog.
- Remember that list of keywords? Put them into the search parameters to see what shakes out.
- Always keep your ideal client/customer/recruit in mind as you do these searches. What are they looking for? Get into their headspace.
So where can you look to find out what is trending in your industry? Lucky for you I made a handy dandy little list to make it easier for you.