There is a big emphasis on SEO (Search Engine Optimization) out there on the internet.  People are paying thousands of dollars to get someone to create SEO for their websites to somehow get themselves to the front page of Google or other search engines.

May I offer a somewhat radical and controversial opinion about that?  The premise of SEO is that you can somehow trick the major search engines into putting you into a desired ranking spot and that is what you need to do to get your site found on the internet by your tribe.  One of the large purposes of this series of classes is to dispute that premise that assumes that te best way to get your website found online is to get found on the search engines.   Experience has taught me that “it ain’t necessarily so.”

Class number 2 in our series “Internet Marketing Education With The Web Woman” is foundational.  In this class I will teach you an ongoing principle and a vital task that you will need for the rest of the time you work online.

What if, instead of trying to trick the search engines into helping you, instead you created internet properties that attracted the search engines and other powerful entities to you?  What if you could somehow magnetically attract your ideal customer to you with every post you make, with every product description you create, with every social media article you write, with every video you post on YouTube and other video sharing platforms?

That is where this series of internet marketing classes is taking you.   This class will give you the first step towards a unique marketing journey, but you need to do the homework.  Here you go:

 

Here is the slide with your homework assignments on it. To join the private internet marketing mastermind group, please friend me on Facebook and private message me to add you to the group.

class 2 homework

 

To support this free class and defray my expenses in continuing it, click here. 

In everything we do there is a starting point.  As we progress, none of us are on the exact same level or have the exact same playing field or goals.  In internet marketing this concept holds true.  When we market online, promoting our business and building our brand, we are all at a different place.

I often have people say to me, “Bonnie, you are so smart.” when what they really mean is that I know a lot about the internet and how to market your business online.   But it wasn’t always that way.  At one point, in 1996, I discovered the internet.   I had been looking for a way to promote my videography business, so my ears were open and my radar was on.

But, I’ll tell you how green I was.  When I signed up with my internet service provider, I got home and dialed up the number on my computer’s router and nothing happened.  I tried several things, but nothing seemed to work.  Finally I called up the service provider and told them that the disk they gave me wasn’t working.  The customer service person asked me, “So what browser are you using?”  My reply?  “What’s a browser?”  That is where I started.

Everyone starts somewhere.  This class is about beginnings.  Some of you already have a website, some of you have been marketing for awhile.  Some of you are brand new and you know you want to make money online, but you have no clue.  So this class is about taking inventory.  I hope you enjoy it.

A note about Homework.  Homework is not for me, the teacher.  Homework is about you, the student.  I promise you that if you do every single homework assignment, you will build a strong foundation for your online marketing efforts.

class 1 homework

To join the Mastermind Group, Internet Marketing Education With The Web Woman, friend me on Facebook and private message me a request to join the group.   To do a donation for the class, click here.