There was a time, when I first started on the internet that we would go to a business to get web design clients and 90% of the business owners didn’t even have a computer on the premises, much less an email address. We were told that the internet was just a fad (after all, Bill Gates actually said so back then). It was a hard sell. We were the pioneers and had the arrows in our backs to show for it.
Then came the stage where everyone knew they needed a website, but they really didn’t know why and even the web designers of the time were essentially clueless. Websites were built, but they were essentially electronic billboards with little if any interaction between the website and the visitor.
Along came the opt-in form and email marketing was born. This led also to the inundation of spam on the net, because people were making scads of money selling information to email marketers as a shortcut to the proper way of doing it. (We will cover email marketing in a future class.)
In the meantime, RSS was born (Really Simple Syndication) which allowed people to subscribe to content put into blogging format (blog is actually e-speak for “web-log”). A new way of communicating with a set group of people and gathering your tribe or fans together.
These days, blogging is ubiquitous online on pretty much any topic you can imagine. I challenge you to find a topic that is not being covered by any kind of blog. If you do, put the topic title into the SEOBook Keyword Tool and I believe you will find that absolutely no one is searching for it. If you do find a topic that is not being covered by a blog and it is a popular search term, jump on it. You have found a gold mine.
In this class we will talk about search engines, what they want and why blogging is their favorite content. The whole purpose of this series of internet marketing classes is to teach you how to become the 500 lbs gorilla on the internet and blogging is a key factor. Over time you will discover why establishing a content-rich blog with targeted keywords and engaging content can become the hub of your marketing no matter what your industry, product, service, affiliate program or network marketing company. This is basic. This is key.
So here is the recording of Class 4. You may want to listen to it more than once.
And here is the slide from the Writer’s Unblocking Kit.
Our theme for this week has been tools. Each new tool we have featured has been something that will be a basic and necessary part of your arsenal as you shoot for laser targeted visitors for your website and create a fan base of loyal and enthusiastic followers for your brand, your product, your service and most importantly, YOU.
Today we will talk about the benefits of press releases. In the beginning of the press, thousands of years ago, it was the town crier or a public official who would read announcements in the village square or the bard who would sing or relate stories, legends and news at public events. The marketers of the time knew that the best place to set up their market stall was as close to the bard as possible because the bard drew an audience.
Then along came the printing press. The first printed news was called a broadsheet. On it was news and (TA DA) advertisements of local businesses. Benjamin Franklin was well known as a publisher of a small newspaper called The Pennsylvania Gazette and within it were many of the famous inspirational quotes and maxims he is known for still today. Of public interest were new businesses in the community and reviews of plays, community events and (indeed) local gossip.
Fast forward to our current day. How many different ways do we get our news? Radio, television, newspapers, magazines, blogs, news sites, video sharing sites such as YouTube, mobile phone alerts, etc. Getting your content listed by or on a news site can be very beneficial, just as when our ancestors tried to position their booth close to where public announcements and the storytellers were.
Press releases are a way to get your content seen by the people who create the items of interest on these different types of media at no cost. It is important to recognize that there is a format for a press release. Here is a great tutorial about how to create an effective press release.
The benefits of press releases:
- You may be contacted by a newspaper, radio, television or web reporter to interview you and put your business in front of thousands or even millions of people who have a direct interest in what you are doing.
- Press release distributors send your link out to hundreds or even thousands of internet news outlets, most of whom will post a link to your website on their page. These websites are the 500 lbs gorillas most of us would never stand a chance at ever getting in front of.
- The search engines love news. It is considered very high quality and valuable content, so the links to your website are given high priority in the search engines.
- The search engine algorithms give high points for high quality backlinks to your website and thus boost your ranking in the search engine, giving your website a better chance at that first page ranking every website hopes for.
There are two press release distribution websites I recommend.
Both of these outlets provide a quality service. PR.com has a no cost option. PR Web does not. However, if you are going to pay to promote your site, buying a press release is probably one of the best investments you can make. I recommend you do a press release at least quarterly. If you can afford it, once a month is even better.
So what should you write about in your press release? Stay tuned for Part 2 of “Stop The Presses”.