There was a time, when I first started on the internet that we would go to a business to get web design clients and 90% of the business owners didn’t even have a computer on the premises, much less an email address. We were told that the internet was just a fad (after all, Bill Gates actually said so back then). It was a hard sell. We were the pioneers and had the arrows in our backs to show for it.
Then came the stage where everyone knew they needed a website, but they really didn’t know why and even the web designers of the time were essentially clueless. Websites were built, but they were essentially electronic billboards with little if any interaction between the website and the visitor.
Along came the opt-in form and email marketing was born. This led also to the inundation of spam on the net, because people were making scads of money selling information to email marketers as a shortcut to the proper way of doing it. (We will cover email marketing in a future class.)
In the meantime, RSS was born (Really Simple Syndication) which allowed people to subscribe to content put into blogging format (blog is actually e-speak for “web-log”). A new way of communicating with a set group of people and gathering your tribe or fans together.
These days, blogging is ubiquitous online on pretty much any topic you can imagine. I challenge you to find a topic that is not being covered by any kind of blog. If you do, put the topic title into the SEOBook Keyword Tool and I believe you will find that absolutely no one is searching for it. If you do find a topic that is not being covered by a blog and it is a popular search term, jump on it. You have found a gold mine.
In this class we will talk about search engines, what they want and why blogging is their favorite content. The whole purpose of this series of internet marketing classes is to teach you how to become the 500 lbs gorilla on the internet and blogging is a key factor. Over time you will discover why establishing a content-rich blog with targeted keywords and engaging content can become the hub of your marketing no matter what your industry, product, service, affiliate program or network marketing company. This is basic. This is key.
So here is the recording of Class 4. You may want to listen to it more than once.
And here is the slide from the Writer’s Unblocking Kit.