So now that we know how important the right tool for the job is important, it is time to introduce you to your very first marketing tool.
You will be spending a lot of time with this free tool. If you are wise, you will make time at least once a week to play with it and take notes. This tool is exploratory in nature. It is going to help you find your tribe, that ideal customer we discussed in our last class. It will help you think like your customer and give you insight as to exactly what they are searching for.
Some people use this tool for SEO. Some people use it for inspiration in creating their next product. Some will use it to design their internet marketing strategy. Some will use it to spark their muse, to write blogs that are more to the point. Some will use it to design brochures, presentations and website that push every hot button their customers might have.
Do I have your attention yet? This tool is as important to your business as a hammer is to a carpenter or a wrench set is to a mechanic. And the cool thing about it is that is is free to use. I don’t see how it can get any better than this.
Over time we will introduce you to many amazing tools that will help you to work smarter while you are working harder. Here is the recording to Class 3.
Regardless of how amazing your product or service is, regardless of how profitable your marketing opportunity may be, without marketing, nothing is sold and no profit happens. Just knowing how to market your business online will avail you nothing, if you do not put what you are learning into motion. So, do your homework.