I have always been a very creative person.  I see possibilities everywhere.  As a marketer, this can be the kiss of death to your success.  Constantly being attracted by “shiny objects” and chasing every potential amazing opportunity you see can really tie you up.

It is like having a pile of dozens of keys.  Each key is different, each key goes to something specific.  What if you knew that one of the keys in the pile was the key to success, but you didn’t know which one?

The internet can  be like that.  A big pile of keys to potential success.  So many things being promoted as the latest greatest do-hickey out there, each telling you that if you use THIS one, you will make gazillions of dollars and be able to “set it and forget it” or “put it on auto pilot”.  Each one of those is a blank key and you have no idea where it will lead you.

But what if you knew someone who actually knew what each key in the pile led to, who was able to help you choose the keys that were most meaningful to your specific niche.  Not every tool is necessary for every business and not every business strategy works for every niche.

This is where mentoring, coaching and consulting come in.  Finding a great coach or mentor can make all the difference between getting distracted or over thinking what you are doing.  Sorting the keys into piles doesn’t help.  Carefully examining every key is time consuming and often takes you far off the beaten track as you spend all your time trying to find all the keyholes and fitting each key in its proper place.

But a mentor, a guide who knows the purpose of each key and the best key for the right purpose can lead you to the ultimate treasure, success and celebrity in your niche.  A worthwhile investment of your time and money.